Subconscious Triggers Create Cravings

This is a bit of a no-brainer for those who have been involved with people who are suffering from addictions. But now researchers can prove that it's often the subtle unnoticed things that cause people to deter from their convictions to stay clean.

ScienceDaily (Jan. 30, 2008) — Using a brain imaging technology called functional magnetic resonance imaging (fMRI), scientists have discovered that cocaine-related images trigger the emotional centers of the brains of patients addicted to drugs -- even when the subjects are unaware they've seen anything.

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